SEO for Print Publications – It’s Not Impossible

A year and a half ago I spoke at a print media conference. It was all doom and gloom about how newspapers get closed down all over the place and how the future is about the Web. That’s true but only to some extent. Many problems are self-made, others are about unused opportunities, SEO for…

You Won’t Believe What Happens When People Turn Into Clickbait Zombies

We’re all slowly being suffocated online. It’s not a super secret NSA protocol or Anonymous. We’re doing it to ourselves.  Marketers are to blame. Newspapers are to blame. Teenage girls are to blame. Most of all, our human brains are to blame. The clickbait apocalypse is here. Online content now fully commoditized. You can’t differentiate…

Industrial Strength Outreach Prerequisites

* Did you know? While the SEO and PR people are frantically training their outreach muscle there are already agencies that do outreach full time without even calling it marketing, PR or SEO. What do they do differently? Now don’t get me wrong. I have seen plenty of very promising and even quite advanced outreach…

Great content does not exist

We get it. If you read enough posts or watch enough webmaster videos, you’ll soon learn that that key to any marketing success online is to create remarkable content. Ideally, “great content” is what Google and other search engines would like to use as the most significant factor in their algorithm. If you search for…

Can Google survive without search results? Yes. Can you?

I remember the time when there was no Google and cluttered Web portals were the rule. Simplicity was the key to Google’s success, along with the quality of results. People rejected information overload and chose a clean interface and search result structure. Google also succeeded because it didn’t mix sponsored (paid) results with organic (non-paid) results….

Squawk Podcast: Episode 1

Welcome to the inaugural Squawk Podcast. I’m Jon Henshaw, co-founder of Raven Tools and the editor of Squawk. I’ll be giving you a quick run down on all the things that happened in the Internet marketing world that you actually need to know about. In this episode I talk about the mystery of SEO’s death,…