Down Google’s Disavow Rabbit Hole

The SEO industry clearly has more than 9 lives. For every linkbait piece proclaiming the death of SEO, there’s a retort published on a marketing blog. Society can’t quite decide if SEO still has a pulse or not. As long as search exists, I don’t see SEO going away. SEO isn’t something that dies; it…

How One-Page Websites Hurt You in Search & on Social Media

There’s a current Web design trend that’s disadvantageous to your overall success on the Web. It’s called one-page websites – sites that only have one page and instead of linking to internal pages, just scroll when you click on the navigation. Single-page websites are neither findable nor sharable, and the user experience of unexpected scrolling is…

Four Types of Stand Out Flagship Content

* Recently I revisited the concept of flagship content which I have successfully implemented numerous times in the past. Back then, though, it was a bit fuzzy. I created it more intuitively without analyzing how I did it exactly. Last week I had to explain it again to a consulting client, so I came up with an easy…

How Marketers Can Use the New TLDs to Their Benefit

There’s a lot of new top level domains (TLDs) coming our way – almost 2,000 in all. The hope is that people and companies that couldn’t get the domain name they wanted with a .com or other common TLD will not only be able to get the one they want, but will also get one…

Panda 4.0 & Google’s Giant Red Pen

Panda 4.0 rolled out over the past several days, and it seems to be a pretty significant update. While some Panda updates have been a ‘data refresh,’ there are a lot of bigger ripples this time around (~7.5% of English queries.) Panda is designed to keep websites with low quality content from ranking near the…

SEO for Print Publications – It’s Not Impossible

A year and a half ago I spoke at a print media conference. It was all doom and gloom about how newspapers get closed down all over the place and how the future is about the Web. That’s true but only to some extent. Many problems are self-made, others are about unused opportunities, SEO for…