I get excited about the strategy of remarketing. A prospective client flew down to Houston to meet with me a few weeks ago. I rambled on about search networks, display networks, social network advertising, and then I got to remarketing. When I came up for air, he said “Wow, you’re really into this remarketing shit.”…
May 20th, 2013 Posted in: Display Advertising 12
A 404 Page Not Found error usually is the last thing you want your site to serve up. But what if visitors being served a 404 error aren’t guaranteed to leave your site in frustration? Good 404 pages display a bit of personality or lighten the mood with some humor, and if they’re really good,…
Listen. We need to talk. I wasn’t going to say anything, but it’s time. Birds, bees, etc. Don’t be embarrassed – everyone goes through this. Yes, you’re totally normal. I know social media puberty is uncomfortable and awkward, but it’s gonna be OK. All the good professions have gone through this. It’s a natural cycle:…
May 10th, 2013 Posted in: Social Media 16
AJ Kohn is a brilliant marketing who probably knows a lot more about Google+ than you do. Jon Henshaw interviewed AJ to find out what Google is really up to with G+ and to also get a glimpse of what lies ahead for social media. Some of his answers may surprise you.
May 6th, 2013 Posted in: Social Media 7
When HubSpot introduced the term inbound marketing, its founders promoted the concept as the evolution of online marketing. We were told that outbound techniques like email, advertising and sponsorships were ineffective and expensive, and inbound techniques like on-site SEO, content creation and social sharing were the most cost-effective way to reach new customers. The reality is that inbound marketing is incomplete marketing – and HubSpot doesn’t even play by their own rules.
May 1st, 2013 Posted in: Industry Squawk 32
Squawk all started with my desire to have something different from the current Internet marketing news sites we’re all accustomed to. I wanted something without so many ads, popups and distractions. I wanted a site that didn’t necessarily publish every day, but when it did, the content would always make me think or laugh, and/or get me riled up little!
April 18th, 2013 Posted in: Blog
