Squawk Podcast: Episode 1

Welcome to the inaugural Squawk Podcast. I’m Jon Henshaw, co-founder of Raven Tools and the editor of Squawk. I’ll be giving you a quick run down on all the things that happened in the Internet marketing world that you actually need to know about. In this episode I talk about the mystery of SEO’s death,…

How Google is becoming the new AOL

If you’re younger than 30, what you’re about to read next may shock you. In the mid-’90s, AOL was the Internet for most people. AOL provided dial-up access that connected you to its walled garden. It had one goal: keep the user on AOL‘s Desktop. Yes, it eventually provided an in-app browser, but that was…

Why We’re All Failing Our Customers – And How To Fix It

How many times have you contacted a bank/airline/retailer/software provider with a question only to be deflected to some other department? You get there only to have to start from scratch and explain your situation from the beginning. If you’re lucky, it ends there. Often it doesn’t. It’s happened to all of us, and it’s exactly…

A Call to Internet Marketers: Stop Stealing Content

Internet marketers, we need to talk… For as long as I can remember we’ve been telling people “content is king” and to “create amazing content.” We’re now in the age of “content marketing” (which is just yet another re-branding of established marketing strategies) and countless blog posts, articles and presentations urge the audience to invest…

DuckDuckGo: The Slow Waddle of Progress

I always root for the underdog. I find an absurd glee in imagining scenarios that end with the underdog carrying a trophy around while being showered in confetti or cheap beer. And since the NSA leaks and PRISM scandal, DuckDuckGo has become the Internet’s second-favorite underdog (Mr. Snowden being the first). The search engine’s traffic…

Why BuzzFeed Doesn’t Need Google

BuzzFeed is a popular website that aggregates viral content from around the web and produces a few original features in between. BuzzFeed focuses on social shares instead of search, and there’s some animosity between the site and Google, seemingly on both sides. BuzzFeed runs advertorials with do-follow links and features a wealth of duplicate content…