BuzzFeed is a popular website that aggregates viral content from around the web and produces a few original features in between. BuzzFeed focuses on social shares instead of search, and there’s some animosity between the site and Google, seemingly on both sides. BuzzFeed runs advertorials with do-follow links and features a wealth of duplicate content…

When Google announced the roll-out of Penguin 2.0 last week, it triggered a string of events nearly as reliable as the instinctive flocking of the salmon of Capistrano… Thus began the time honored tradition of SEOs blogging and tweeting about who got penalized… Our first analysis is online: Google’s Penguin Update 2.0: Loser analysis http://t.co/1h6h1ydcGK…

When HubSpot introduced the term inbound marketing, its founders promoted the concept as the evolution of online marketing. We were told that outbound techniques like email, advertising and sponsorships were ineffective and expensive, and inbound techniques like on-site SEO, content creation and social sharing were the most cost-effective way to reach new customers. The reality is that inbound marketing is incomplete marketing – and HubSpot doesn’t even play by their own rules.